2017: A YEAR OF INTROSPECTION

2017: A YEAR OF INTROSPECTION

It’s December 23rd and I’m finally at home in San Francisco reflecting on the year that is soon coming to an end. I’m grateful for so much: the opportunity to take up more than a few hangers in the wardrobes of power women around the world, and the honor and privilege that these amazing women actually feel good wearing my designs.

This year has also been a significant year for me as a creative business woman. I made a few decisions about the direction of dE ROSAIRO that I’d like to share with you.

First, locally made has always been a top priority for me because it means ethical work standards and supporting the dreams of hard working local women. But who says we can’t employ ethical practices in foreign markets and still support women in a socially impactful way? Our inroads into Brazil have proven that in fact both of these are possible. And so we are now in the midst of a journey to create our first collection of intricate designer clutches from recycled magazine paper made by women who are trained and employed directly from the favelas (i.e. the slums) of Rio de Janeiro. The income they are able to earn goes a long way in supporting their families and I’m so happy that we can play a small role in contributing to these women’s dreams as well. (Collection coming soon!)

Second, coming from a tech background growth always meant faster, bigger, and better. But as I reflect on my values and mission, this mantra could not be further from the truth for dE ROSAIRO. I remember when I launched the brand, I wanted to be in every big department store, but I slowly realized that something about being available to the masses, or ‘almost masses’, didn’t excite me or our customer. In this past year, the direction for the brand could not be clearer – we aspire to continue to be the everyday luxury boutique brand that has a personal connection to every woman who selects to be enveloped by our designs.

With that, I’d like to wish you a grand close to 2017 and remarkable start to 2018. May 2018 be the year that all your dreams and inspirations take flight. Fight for what you believe in with kindness, expend your energy like it is your last to give, and keep the passion in your soul alive by doing one thing you’ve never done before.

With love,
Nishika

ARE YOU USING ALL YOUR TOOLS?

ARE YOU USING ALL YOUR TOOLS?

I’m sitting on a plane from Auckland to Sydney, where I just finished watching the movie the September Issue featuring the inner workings of Vogue, and it dawned on me once again why I love fashion so much: it’s about the emotions our clothes and accessories evoke. It’s about the fact that what we wear creates either barriers between us, or stimulates our gravitational pull towards each other. It’s our first point of entry into a world of judgment where we decide if someone is like us or not. As Anna Wintour, Editor in Chief of Vogue articulates, “People are frightened of fashion. And because it scares them or they are insecure about it, they put it down. There’s something about fashion that makes people very nervous”.

Why? I believe it’s a result of the non-verbal and powerful cues that our clothes and accessories convey. And to those that don’t know how to interpret and harness those non-verbal cues within their own individual context, they have likely self-elected into the group that mocks fashion and barrages it into a corner of vanity because it makes them feel excluded or not part of the cool group.

I also think that we don’t tend to discuss the deep psychological aspects of our clothing choices in the way in which we examine other important topics. Yet there’s something so significant about fashion and how it intertwines with our lives imposing certain dynamics (conscious or unconscious) that we need to become aware of. So how do we move the conversation past vanity into the powerful vein through which our clothing choices actually live?

At dE ROSAIRO, since we launched over three years ago, we’ve been referring to the psychological aspect of clothing as Look Feel Lead, which means how we Look is how we Feel is how we Lead. And the opposite is also true, which is that when we Lead, we Feel a certain way, and we want to Look a specific way so that we can get our minds and bodies into the role we need to play. In leadership we literally call this role playing – and being a Leadership Coach myself to CEO’s and their C-suites for more than a decade now (one of my other businesses) – I can vouch for the power of role playing and its successful contribution to the daily lives of those at the top.

Because the research and analysis is restricted, my internal curiosity has led me to conduct mini experiments where I observe my own behavior, and those of others, dressed in different attire across different contexts. Without fail there almost always appears to be a direct and strong correlation to what we wear and how we behave, and hence the psychological aspect of clothing.

If you’ve been part of the posse who excludes fashion as something vain that doesn’t quite fit into your intellectual circle of behavior and discussions, then I suggest that it’s time to rethink your approach. Wanting to look the part makes you no less intelligent. In fact, quite the contrary – looking the part can enhance your delivery and results, and that’s the real power behind fashion. It literally comes down to optimizing all the tools around you.

Are YOU optimizing your daily armor?

PUSSY POSSE BEANIE

PUSSY POSSE BEANIE

The Women’s March in Washington D.C. on January 21st, 2017 was one of the best days of my life. For me personally, it was so powerful to see millions of women (and men) across the world, marching with one unified voice and agenda: to influence the equality of women’s rights globally.

The marches were so emotional in both coming-together and pure sentiment, that it inspired me to derive a spin on the famous pink Pussy Hat – a way for us to remind ourselves of the torch that we need to continue to carry forward.

Our practical and black Merino Wool hat called the Pussy Posse Beanie is a symbol of both equal rights as well as our commitment to women supporting women. Being hand knit in Seattle by the same woman who made my personal pink Pussy Hat for the march in Washington D.C. on January 21st, 2017, adds an extra dose of love to this small and limited collection. Each Beanie also includes a black safety pin at the back of the hat – a symbol of solidarity.

I’ve always been a big believer in clothes having the ability to communicate powerful messages. Our Pussy Posse Beanie is a strong statement to the world: one where we say that WE stand for love, diversity, and equality.

SHOP NOW

HAPPY 3rd BIRTHDAY dE ROSAIRO

HAPPY 3rd BIRTHDAY dE ROSAIRO

1,095 days later and we’re still celebrating and empowering women of all walks and from all around the world.

To celebrate our 3rd birthday, nothing makes us happier than to gift $6,000 worth of dE ROSAIRO designs to the beautiful and strong women survivors of human trafficking through Not For Sale – a non profit organization that we continue to partner with because they spend every waking minute making a substantial difference to the lives of women survivors from The Netherlands to Peru to San Francisco to Myanmar.

By gifting our designs to these women, we want them to feel as good as you feel. We want them to know that they deserve a second chance at life. And we also want them to believe that we actively support their dreams.
The world is truly a magical place when we stand together, rise together, and imagine together.

Happy 3rd birthday to us!

HAPPY 2017 – LET'S CREATE MAGIC

HAPPY 2017 – LET'S CREATE MAGIC

Exactly one year ago I remember so vividly reflecting on the year and writing my last blog of 2015 from a beach club in Rio de Janeiro. How time flies. I can still inhale the enigmatic scent of beach salt, caipirinha’s and Brazilian bikini’s.

This time 13,674 miles in the other direction of the world, I’m at Cloud Red, a rooftop terrace in Colombo reflecting on 2016. Sri Lanka is an island that has morphed into a tropical destination of high-end cafes, beach resorts, and stylish men and women flocking to the latest this and that.

One of my favorite experiences while I travel is to observe how men and women interact with the clothes they wear as a form of culture and lifestyle. To some, clothing is a pure function of addressing a basic need. And to the more interesting others, their clothing acts as a voice, playing an important role in elevating levels of confidence and poise.

2016 was all about elevating the 'Look Feel Lead' game of women around the world. We dressed women from Melbourne to Switzerland to Prague to Hong Kong to New York to San Francisco; women who have raved about how our designs make them feel luxurious and fabulous!

In 2017, my goal is to equip even more women around the world with the armor they need to up-level their narrative and curate their lives. All while doing good business, of course.

As the New Year dawns, I wish you a remarkable year of life and experiences. This is the year to love more, to live with conviction, and to create magic.

Happy 2017… our best year yet!

XO
Nishika de Rosairo​

dE ROSAIRO Woman: A Man's Perspective

dE ROSAIRO Woman: A Man's Perspective

Full Name: Egon Barbosa
City and Country: Rio de Janeiro, Brazil
Title: Emerging Businesses Director
Company: The Coca-Cola Company

What about your career makes you feel proud?
I’ve built my career based on curiosity. My way of thinking is totally random and I have always felt that I have had a different profile compared to the expected executive profile. Having shaped my own way, based on sailing the environment, exploring different possibilities, and fighting against patterns, I can now see a connection in myself from the past to the same mental model of the millenial’s who are changing the world. So this makes me proud. It makes me proud because of the way I chose to cross over to my career destination, and because of the opportunity to reshape the future, which is the reason why I still wake up every morning proudly dreaming.

What inspired you to be doing what you are in your career?
My career was itself “the diversity”. I studied electrical engineer, then advertising and social communications. I’ve been a musician, actor, tv show presenter, and journalist before I fell in love with marketing & innovation. I’ve even founded my own marketing strategy consulting firm and interacted with lots of different customer profiles. So I’ve learned a lot on how diversity always builds better results (and sometimes even when you disagree with the final solution!). This wisdom on diversity is something that everyone should take with them throughout their life. For me, what I experienced in my life was no different in my career. So I used that experience to build winning teams and stronger networks.

As a male, what are some of the challenges you face in the workforce?
The main challenge for me is how to provide attention to detail, as it matters, how to view things from a different perspective, and how to use my male energy to be soft when it is needed.

How important is it to you that we recognize and grow women leaders as a society, and why?
This is a subject that I used to say was an old fashioned matter (or that it should already be). Maybe this is only in my positive mind, because companies and societies are still working on this issue. For me personally, I would like to see us evolve past celebrating “woman’s day” or sharing quotes on women in leadership positions; we should evolve past this if the only reason we are celebrating such days and sharing these quotes is simply because women are not recognized enough. Women should exist, as men exist, and they should have equal opportunities and rights, just as men do. And as such we should be celebrating “leadership day” for both men and women. The fact that this discussion still persists makes me sad about humanity, because I do not think that gender should ever define someone’s capacity. What should define someone’s capacity is education and personal development. I believe we need to leverage the intelligence that exists in women. Also just as importantly, and to my discontent, we need to continue to educate the world to be better prepared to leverage the best potential everyone has, no matter what gender they may be.

What advice do you have for leaders on the topic of diversity, both men and women alike?
It’s not advice, it is a warning! Open your eyes to diversity. The best ideas are the collective ones. The best innovation is not a brilliant idea that a lonely genius has. If not by beliefs or by personal values, the understanding of the market dynamics should be enough to imagine diversity balancing the leadership in the world. The market is diverse. The consumer is becoming more specific with time, and similarly the stimuli the consumer receives that reshapes demand is even more diverse every day. Everyone should learn to bring ideas to life and to lead with diversity.

Favorite quote and by whom?
“Whatever you think, think the opposite” | Paul Arden

How does what you wear make you feel?
I like to wear what makes me feel comfortable and special at the same time. Confidence is translated on to one’s self image. So, what brings me indulgence beyond food and drinks, I love!

What everyday luxuries do you enjoy?
Gourmet food at fine restaurants and time to be with family and friends (the latter of which is rare nowadays and it’s a luxury, definitely).

What is your favorite dE ROSAIRO design?
Selene tee: because it is chic and basic at the same time. I love the sophistication by simplicity. I love black.

What social media links can we find you on?
LinkedIn

MESMERIZED IN A VORTEX OF PARISIAN CHIC

MESMERIZED IN A VORTEX OF PARISIAN CHIC

I just returned back to San Francisco after enveloping myself for a month in Paris and a few other European cities that immediately stole my heart.  Paris is no stranger to me, and every time I’m there, my mind and creativity elevates to new capsules of chic magnitude.  The majestic mental transitions that occur simply by observing architectural masterpieces, the elegant way of life, and of course Parisian street fashion, can only serve as a vortex through which to lose yourself in the vast beauty of this historically glamorous city.

The beginning of my summer in Europe served as an opportune time to break away, expand my mind, and design my next pieces.  I spent my first week in Paris paying attention to layers of street interactions involving fabrics, silhouettes, and designer brands – the psychological depth behind the clothes we wear.  My consumption was confronted by a sea of emotions that spelt out the word ‘CHIC’ in big bold letters, no matter which way I looked.  It was marvelous, sexy, and addictive.

I spent many intimate evenings with my Parisian friends at dinners, dancing, and just enjoying a glass or two of wine outside.  If you’ve spent time in Paris, you already know that when you sit outside, you typically sit next to each other and face the street, so you can watch the live show of art, fashion, and life… dreamingly wandering right past you.  Through these ‘shows’ and my interactions I became more in tune to how Parisians ‘Look Feel Lead’ their lives with so much sexual confidence and elegance.  It was beautiful.  And of course the minimalist form of living exuded ‘Less Is More’ from every angle - an art of living that I believe produces happiness and purpose.

My senses were constantly heightened, and I was enjoying every instance of it.  In the afternoons, I would find myself with a sketchbook alongside the Seine in a café, or sitting somewhere on a city bench, passed by endless pedestrians.  The effortless looks on the streets continued to inspire me in how they transpired into function, beauty, and form.  And then it dawned on me that my dE ROSAIRO woman needed two more essentials in her wardrobe – a pair of slick black pants and the perfect pencil – marking the continuation of our ‘Look Feel Lead’ chapter by way of Parisian chic.  Back in the studio, the search has begun for luxe soft hand fabrications that encapsulate the perfect silhouette of sexy, salty, and serious.  I’m excited for what I have in store for you.  Are you?

dE ROSAIRO Woman: A Man's Perspective

dE ROSAIRO Woman: A Man's Perspective

Full Name: David Batstone
City and Country: San Francisco, USA
Title: Founder & President
Company: Not For Sale

What about your career makes you feel proud?
I am constantly inventing. I believe that the status quo needs to be changed, such that the same old methods will not ‘be’ the change. I have dedicated myself to reinventing business models and the ways we practice charity. I have dedicated myself to sustainability where I get to create a world in which my children’s children can thrive.

What inspired you to be doing what you are in your career?
I was open to what the world brought me. My favorite restaurant in the San Francisco Bay Area turned out to be the center of a human trafficking ring that delivered hundreds of teenagers from the region of Bangalore, India into California for the purpose of forced labor, in other words, modern slavery. I was deeply saddened by this discovery, and so I began investigating where else this might be happening in the world. I discovered that it was an international problem that stretched all the way into my own backyard. I could not stand by and do nothing. This is how Not For Sale was born.

Why does being involved in human trafficking matter?
Human trafficking is the extreme action of taking away an individual’s dignity. To steal someone’s destiny, to take away their freedom, is the ultimate exploitation. That is not the world I want to live in. Being an American, and being from a family legacy of people in Europe who fled religious and political persecution, I survived because someone stood up for me. The burden of history, for the future, rests with me, and those of us alive in this generation. Not For Sale is my way of standing up for those exploited through the unspeakable act of human trafficking.

On your journey to success what role has diversity played in your career and in your life?
Diversity is beautiful; it completes us in those ways where we feel partial. I have certain strengths, and definite weaknesses. So in whatever role I take on I search for those who can enhance my mission, complete my task, extend my reach. Intolerance for diversity typically is borne out of fear, and out of insecurity. But to free yourself up to the world, and to see the richness of diverse people, cultures, and lifestyles, generates opportunity and creativity.

As a male, what are some of the challenges you face in the workforce?
For anyone, male or female, the work place is a competitive playing field. It takes a tremendous amount of self-confidence to overcome temporary setbacks or the feedback loop that suggests you are not talented enough to carry out your aspirations. All the same, as a white male many of the challenges I face are those I create for myself; a lack of belief or execution on resources. Most women or people of color face challenges that are externally created. In other words, they face hurdles and dead ends that are generated by others. We’re talking self-created versus environmentally created challenges, and that’s a huge difference.

How important is it to you that we recognize and grow women leaders as a society, and why?
Women so often provide a perspective and a strategy for solving problems that are unique in comparison to what a male might provide. When we have only males around the table - which happens all too often in the world of business and politics - we are missing out on alternative solutions. In my experience, women tend to be much more pragmatic and persistent than my male colleagues, because they are used to multi-tasking as a working professional, a homemaker, a mother, among other things. All of these roles carry heavy responsibility, and women for the last couple of decades have been carrying these different roles out heroically.

What advice do you have for leaders on the topic of diversity, both men and women alike?
Embrace the other. Listen twice and speak once. Ask yourself each week if you feel smarter than the week before. If you can honestly say that you do not feel smarter than the week before, then you probably are living in stagnation. Diversity breeds learning and creative living, and for this reason and more we need both men and women at the table.

Favorite quote and by whom?
“I wish it need not have happened in my time,” said Frodo.

“So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given to us.” | Lord of the Rings

How does what you wear make you feel?
The clothes I wear make me feel confident and self-assured. It creates a mood - a form of wearapy. So dress like you mean it. Put your best shoe design forward at all times.

What everyday luxuries do you enjoy?
I like a Montecristo cigar along with a glass of 30 year-old Balvaine Scotch and a bubble bath.

What is your favorite dE ROSAIRO design?
My favorite design is the woman’s Smoking Jacket. It is elegant and sophisticated. If I met a woman at a cocktail party sporting this jacket I would think she is inspired and confident of her own talents.

What social media links can we find you on?
Twitter | Instagram | Facebook