dE ROSAIRO WOMAN: Diana Zuluaga

dE ROSAIRO WOMAN: Diana Zuluaga

Full Name: Diana Zuluaga
City and Country: Bogota, Colombia
Title: Co-Founder/COO
Company: Jet D’Or - Global Private Jet Charter

What about your career makes you feel proud?
I am proud I was able to completely change the direction of my life by changing industries: from full-time employment in the public sector to being a Co-founder and businesswoman in the Luxury Travel industry. It was a huge risk to toss the career capital I had acquired during the years I spent working in world-class international organizations like the United Nations and the Clinton Foundation, including a graduate degree from New York University in Public Administration. Every single person I knew called me crazy. However I knew this was exactly what I wanted to do, and as a result, I now have a more complete life and I wouldn’t change a thing.

What inspired you to be doing what you are in your career?
I wanted my income and lifestyle to be a direct reflection of my effort. I have always been an overachiever, and I got tired of having jobs that didn’t encourage ambition, but instead, shut it down at times. One of my moments of clarity was reading the book “Secrets of a Millionaire Mind” by T. Harv Eker, which taught me to stop trading my time for money because time is limited and as a direct result so is my potential income.

When I moved out of the public sector into my first job in sales, I instantly knew this was the right path for me for several reasons. First working within a sales and commission-based environment was thrilling to me; I enjoyed the competition and fast-pace. And secondly, in just my second week on the job, I closed 3 big deals. This confirmed the new path I was on. And the next step for me was starting my own business.

On your journey to success what has been your greatest challenge?
One of the greatest, and most surprising challenges when I decided to end my career in Public Service and start in the private sector, were the opinions of the people in my life. People were in shock I would “waste” my undergraduate and graduate degrees, and the job experiences from the great international organizations I was fortunate enough to have worked at. This is when I knew I was different. Most people I knew wanted a change in their life, but were not willing to take the risk and start from scratch. Most people are not willing to get our of their comfort zones. But I embraced it. I wanted a change, no matter the cost. I had a strong feeling and a strong expectation that this was my new path. And it changed everything.

How important is it to you that we recognize and grow women leaders as a society, and why?
Research is telling us that women are the most influential group in global consumption and determining demand in dozens of industries. It is important for women to become key decision makers in every industry to shape how business is done from the inside, not just as consumers. It’s not only about the mechanics of product development, but the impact a strong female voice can have in the direction of a company’s culture and set new expectations of what women can achieve in the office and at home. Women leaders cannot be a novelty anymore, but instead they need to become the new normal in every industry.

Leadership continues to be applauded for traits of transparency and vulnerability. How do you stay true to these traits in your day-to-day life and career?
The best thing I can do as a woman in business is to honor my innate traits and needs first. I don’t try to fit in previously established molds for business or my industry. I am also straightforward in my communications, as much as I can be. The combination of honoring my traits / needs and not trying to fit into a mold often draws some criticism, but they are risks worth taking to stay true to myself. I have learned that colleagues and clients of mine that are also successful appreciate my approach to business.

What advice do you have for other women leaders?
I encourage other women as much as they can to share their voice. So many women have brilliant ideas that never take flight. Women in particular stop in the face of fear and uncertainty. We need to take bigger risks collectively. I have witnessed many occasions where women limit the growth of other women. Women should be at minimum, the safety net for other women. When we support and grow each other, women leadership rises to a new level of greatness.

Favorite quote and by whom?
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you.” - Marianne Williamson

How does what you wear make you feel?
Dressing is our armor. When I have my tailored black jacket and heels on, I literally feel ready for anything. Since I became a businesswoman my style has become more simple and linear, I like looking polished and classic. I like seeing myself as a strong woman when I am dressed up for an important meeting or an event. This is something we as women enjoy and should embrace, regardless of our job or industry.

What everyday luxuries do you enjoy?
My husband and I are currently spending time in South America on business and we are being spoilt with an apartment that has a beautiful and grand ocean view. We enjoy that very much and are deeply grateful to have it.

I have a personal trainer 3 times a week that helps keep my body strong and keeps my progress organized. I have come to love my workout sessions as they energize me.

My husband and I enjoy cooking gourmet meals at least once a week using fresh ingredients. In a world where we are flooded with processed foods, we view eating in a natural way as an everyday luxury.

What social media links can we find you on?
LinkedIn | Twitter